
Netflix's #HorrorNightWithBetaal

Brief : A title promotion, the idea was to premier the first 7 mins of the series 'Betaal' in a live-stream hosted by Rohan Joshi along with the cast & crew of the show.
Process : Once we locked in the RO of the show and had finalised scripts, we did tech runs a day prior with the talent. On the day of the show, we had talent logged into the green room ahead of time and they were pushed into the live room as per the RO. A show-runner was able to keep time, call as well as live switch feeds intercutting talking head solos, VTs and layouts.
Impact : A seamless one-hour LIVE stream on Netflix's Youtube channel that reached out to more than a million subscribers!