Brief :  Press junkets for Netflix titles in the thick of a global lockdown. While it was not possible to arrange on-ground promotions for Netflix they needed a way to work safely and remotely to achieve its marketing goal. 

Process : We developed a WFH workflow that facilitated video interactions with talent & journalists in India and overseas to create these “Virtual Junkets / Press interactions”. Recording in HD with and without layouts embedded into the feed. While filming, we were able to create virtual live rooms for the talent and virtual green rooms for the journalists logging in, creating separate briefing spaces for Netflix to avoid overlap. 

A  Journalist would typically log into the green room where do's & don'ts were explained to them and the talent logged into the live room where, one-by-one when ready, the journalist was transferred for their scheduled interaction. 

Impact : Netflix successfully conducted junkets for many of its lockdown releases. Titles include 'Extraction', 'Mrs. Serial Killer', 'Choked', 'Ludo' and more.